ClaraFlow

By Box.One

The Adjacent Possible

Jul 15, 2024

Why Your Next Project Should Build on What You Already Have

ClaraFlow
ClaraFlow

ClaraFlow

By Box.One

The Adjacent Possible

Jul 15, 2024

Why Your Next Project Should Build on What You Already Have

ClaraFlow

You've abandoned three half-finished projects to chase something completely new. First a blog. Then an online store. Then a podcast. Now you're eyeing a certification in something entirely different.

You keep starting over. Convinced that this time will be different.

ClaraFlow
ClaraFlow

Here's what you're actually doing: throwing away everything you've built.

The Trap of Starting Fresh

Starting over feels like freedom. A blank slate. No reminder of what didn't work. Just pure possibility.

That feeling is a lie.

Every time you pivot to something unrelated, you abandon everything you built. The audience. The skills. The relationships. The knowledge.

Then you start from zero.

Meanwhile, someone else is making incremental moves. Building on what he already has. Each project compounds the last. His skills transfer. His audience grows. His opportunities multiply.

He's not doing anything magical. He's just not abandoning his advantages every twelve months.

What the Adjacent Possible Actually Means

The Adjacent Possible comes from evolutionary biology. Simple concept: you can only access possibilities one step away from where you are.

Think of rooms and doors. You're in a room. Several doors lead to other rooms. You can walk through any connected door. But you can't teleport across the building.

Your projects work the same way.

You can only build what's adjacent to your current capabilities. You can't skip steps. You can't jump to a completely different domain and expect the same momentum.

Your next big win isn't something completely new. It's something next.

ClaraFlow

Why Adjacent Moves Create Compound Returns

A man starts as a freelance graphic designer. He's good at logos. After two years, he expands into brand identity packages. Same core skills, plus strategy. Adjacent.

Year three, he consults on design systems. Leverages his brand work, adds systematic thinking. Adjacent.

Year four, he creates a course teaching design systems. Uses his expertise, develops teaching skills. Adjacent.

Year five, he launches a SaaS tool. Everything he's learned, plus basic product knowledge.

Each year builds on everything before it. His logo skills transfer to brand work. His brand work informs his consulting. His consulting experience makes his course credible. His teaching reveals what features his software needs. The skills compound. The audience compounds. The opportunities compound.

Now imagine year two differently. He abandons design for real estate.

He's starting over. Relearning basics. Building new networks. Establishing new credibility. By year five, he has four years in real estate. But those four years started from zero. No transfer. No compounding. Just linear progression in a single field.

The adjacent path multiplies. The pivot path resets.

What You Lose When You Start Over

When you choose a project completely disconnected from where you are, you pay in ways you don't immediately see.

Your network disappears. The people who know your work, trust your judgement, might hire you or refer you. In a new domain, you're nobody.

Your credibility evaporates. Your portfolio, your testimonials, your track record. None of it transfers to an unrelated field.

Your resources become irrelevant. The software you're proficient with, the equipment you own, the systems you've refined. You'll need different ones now.

Worst of all, you lose momentum. You're back on the beginner's slope. Learning what everyone else already knows. Making mistakes others made years ago.

You're not being strategic. You're just spinning.

ClaraFlow

When a Bigger Leap Might Make Sense

But let's be honest about something.

This doesn't mean you can never change directions.

Maybe you have a hobby you've developed for years. You're a software engineer by day, but you've been woodworking every weekend for a decade. You've got skills. Relationships with other woodworkers. An Instagram following. That's not starting from zero. That's switching to a different asset base.

Or maybe you've been learning systematically on the side. Taking courses. Building small projects. Testing ideas. You're not a beginner. That's different from impulsive pivoting.

Sometimes you need to leap because staying is destroying you. The corporate job crushing your soul. The profitable business making you miserable. In those cases, starting over might be worth it.

But go in with open eyes.

Understand you're paying the beginner's tax. Understand you're abandoning accumulated advantages. Understand that progress will be slower. Understand you'll compete with people who've been there for years while you're figuring out basics.

If you're prepared to pay that price, if you know it will be difficult and you're committed anyway, make the leap. Just don't lie to yourself that it will be easy because you're "passionate."

The question isn't whether you should ever change directions. The question is whether you understand what you're choosing and what it costs.

Most people don't. They pivot impulsively, then wonder why it's hard. They abandon ship at the first difficulty, then start the cycle again.

If you're going to leap, leap deliberately. Know what you're leaving. Know what you're entering. Then commit to the long road without expecting shortcuts.

How to Identify Your Adjacent Moves

Start with an honest inventory. What skills do you have right now? Not skills you wish you had. Skills you possess.

Write them down.

What relationships? What audience? What community? Who knows your work?

What tools and resources? What equipment? What software? What content have you created?

This is your current position.

Now look at the doors. What projects would use 60 to 80 per cent of what you have? What could you start tomorrow using mostly existing capabilities?

Those are your adjacent possibilities.

If you're a copywriter: email marketing is adjacent. Content strategy is adjacent. Teaching copywriting is adjacent.

Opening a restaurant is not. Becoming a yoga instructor is not. Launching a clothing line is not.

The difference is obvious when you're honest.

ClaraFlow

The 60 Per Cent Rule

Choose projects where you already possess 60 to 80 per cent of the required capabilities.

Below 60 per cent, you're essentially starting over. Too much new learning. Too much friction. You'll abandon it when the excitement fades.

Above 80 per cent, you're not growing. You'll get bored. The project won't expand your capabilities.

The sweet spot is 60 to 80 per cent. Familiar enough for rapid progress. Challenging enough to develop new skills. Uncomfortable enough to stay engaged.

Example: You're a freelance writer. Creating a course on freelance writing? That's 85 per cent overlap. Too easy. Starting a software company? That's 20 per cent overlap. Too hard. Launching a content strategy consultancy? That's 70 per cent. You know writing and clients. You need to learn strategy frameworks and pricing consulting work. Perfect.

Take a project you're considering. List every skill needed. Rate your proficiency in each one honestly.

Calculate the average. Below 60 per cent? Random pivot mistake. Above 80 per cent? Not stretching enough.

The Compounding Question

Will completing this project make my next project easier, more valuable, or more possible?

If yes, you're on an adjacent path. Skills stack. Audiences grow. Opportunities compound.

If no, you're choosing dead-end specialisation or random pivoting. The project is isolated from everything else you've built.

The designer who moves from logos to brand identity to design systems to teaching to SaaS? Each step answers yes.

The designer who pivots from logos to real estate? That's a no.

One path creates exponential returns. The other creates linear returns at best.

Your Next Move

You don't need radical reinvention. You need one strategic step forward.

Look at what you've built. Your skills, relationships, credibility, resources. That's not baggage. That's fuel.

Ask yourself: What's one step beyond where I am? What project would use most of what I have, plus push me to develop one or two new capabilities?

That's your adjacent possible. That's where breakthrough lives.

The completely new project will tempt you. It feels like escape. Like possibility.

But starting fresh means abandoning every advantage you've spent years building.

Your next project isn't something new. It's something next.

Look at the room you're in. See the doors. Choose the one that's already open, even slightly. Walk through it deliberately.

Then look at what new doors open from there.

That's how momentum builds. That's how advantages compound. That's how years of work turn into decades of progress.

You're in a room right now. It has doors.

Choose which one to walk through next.

Choose the adjacent one.

You've abandoned three half-finished projects to chase something completely new. First a blog. Then an online store. Then a podcast. Now you're eyeing a certification in something entirely different.

You keep starting over. Convinced that this time will be different.

ClaraFlow

Here's what you're actually doing: throwing away everything you've built.

The Trap of Starting Fresh

Starting over feels like freedom. A blank slate. No reminder of what didn't work. Just pure possibility.

That feeling is a lie.

Every time you pivot to something unrelated, you abandon everything you built. The audience. The skills. The relationships. The knowledge.

Then you start from zero.

Meanwhile, someone else is making incremental moves. Building on what he already has. Each project compounds the last. His skills transfer. His audience grows. His opportunities multiply.

He's not doing anything magical. He's just not abandoning his advantages every twelve months.

What the Adjacent Possible Actually Means

The Adjacent Possible comes from evolutionary biology. Simple concept: you can only access possibilities one step away from where you are.

Think of rooms and doors. You're in a room. Several doors lead to other rooms. You can walk through any connected door. But you can't teleport across the building.

Your projects work the same way.

You can only build what's adjacent to your current capabilities. You can't skip steps. You can't jump to a completely different domain and expect the same momentum.

Your next big win isn't something completely new. It's something next.

ClaraFlow

Why Adjacent Moves Create Compound Returns

A man starts as a freelance graphic designer. He's good at logos. After two years, he expands into brand identity packages. Same core skills, plus strategy. Adjacent.

Year three, he consults on design systems. Leverages his brand work, adds systematic thinking. Adjacent.

Year four, he creates a course teaching design systems. Uses his expertise, develops teaching skills. Adjacent.

Year five, he launches a SaaS tool. Everything he's learned, plus basic product knowledge.

Each year builds on everything before it. His logo skills transfer to brand work. His brand work informs his consulting. His consulting experience makes his course credible. His teaching reveals what features his software needs. The skills compound. The audience compounds. The opportunities compound.

Now imagine year two differently. He abandons design for real estate.

He's starting over. Relearning basics. Building new networks. Establishing new credibility. By year five, he has four years in real estate. But those four years started from zero. No transfer. No compounding. Just linear progression in a single field.

The adjacent path multiplies. The pivot path resets.

What You Lose When You Start Over

When you choose a project completely disconnected from where you are, you pay in ways you don't immediately see.

Your network disappears. The people who know your work, trust your judgement, might hire you or refer you. In a new domain, you're nobody.

Your credibility evaporates. Your portfolio, your testimonials, your track record. None of it transfers to an unrelated field.

Your resources become irrelevant. The software you're proficient with, the equipment you own, the systems you've refined. You'll need different ones now.

Worst of all, you lose momentum. You're back on the beginner's slope. Learning what everyone else already knows. Making mistakes others made years ago.

You're not being strategic. You're just spinning.

ClaraFlow

When a Bigger Leap Might Make Sense

But let's be honest about something.

This doesn't mean you can never change directions.

Maybe you have a hobby you've developed for years. You're a software engineer by day, but you've been woodworking every weekend for a decade. You've got skills. Relationships with other woodworkers. An Instagram following. That's not starting from zero. That's switching to a different asset base.

Or maybe you've been learning systematically on the side. Taking courses. Building small projects. Testing ideas. You're not a beginner. That's different from impulsive pivoting.

Sometimes you need to leap because staying is destroying you. The corporate job crushing your soul. The profitable business making you miserable. In those cases, starting over might be worth it.

But go in with open eyes.

Understand you're paying the beginner's tax. Understand you're abandoning accumulated advantages. Understand that progress will be slower. Understand you'll compete with people who've been there for years while you're figuring out basics.

If you're prepared to pay that price, if you know it will be difficult and you're committed anyway, make the leap. Just don't lie to yourself that it will be easy because you're "passionate."

The question isn't whether you should ever change directions. The question is whether you understand what you're choosing and what it costs.

Most people don't. They pivot impulsively, then wonder why it's hard. They abandon ship at the first difficulty, then start the cycle again.

If you're going to leap, leap deliberately. Know what you're leaving. Know what you're entering. Then commit to the long road without expecting shortcuts.

How to Identify Your Adjacent Moves

Start with an honest inventory. What skills do you have right now? Not skills you wish you had. Skills you possess.

Write them down.

What relationships? What audience? What community? Who knows your work?

What tools and resources? What equipment? What software? What content have you created?

This is your current position.

Now look at the doors. What projects would use 60 to 80 per cent of what you have? What could you start tomorrow using mostly existing capabilities?

Those are your adjacent possibilities.

If you're a copywriter: email marketing is adjacent. Content strategy is adjacent. Teaching copywriting is adjacent.

Opening a restaurant is not. Becoming a yoga instructor is not. Launching a clothing line is not.

The difference is obvious when you're honest.

ClaraFlow

The 60 Per Cent Rule

Choose projects where you already possess 60 to 80 per cent of the required capabilities.

Below 60 per cent, you're essentially starting over. Too much new learning. Too much friction. You'll abandon it when the excitement fades.

Above 80 per cent, you're not growing. You'll get bored. The project won't expand your capabilities.

The sweet spot is 60 to 80 per cent. Familiar enough for rapid progress. Challenging enough to develop new skills. Uncomfortable enough to stay engaged.

Example: You're a freelance writer. Creating a course on freelance writing? That's 85 per cent overlap. Too easy. Starting a software company? That's 20 per cent overlap. Too hard. Launching a content strategy consultancy? That's 70 per cent. You know writing and clients. You need to learn strategy frameworks and pricing consulting work. Perfect.

Take a project you're considering. List every skill needed. Rate your proficiency in each one honestly.

Calculate the average. Below 60 per cent? Random pivot mistake. Above 80 per cent? Not stretching enough.

The Compounding Question

Will completing this project make my next project easier, more valuable, or more possible?

If yes, you're on an adjacent path. Skills stack. Audiences grow. Opportunities compound.

If no, you're choosing dead-end specialisation or random pivoting. The project is isolated from everything else you've built.

The designer who moves from logos to brand identity to design systems to teaching to SaaS? Each step answers yes.

The designer who pivots from logos to real estate? That's a no.

One path creates exponential returns. The other creates linear returns at best.

Your Next Move

You don't need radical reinvention. You need one strategic step forward.

Look at what you've built. Your skills, relationships, credibility, resources. That's not baggage. That's fuel.

Ask yourself: What's one step beyond where I am? What project would use most of what I have, plus push me to develop one or two new capabilities?

That's your adjacent possible. That's where breakthrough lives.

The completely new project will tempt you. It feels like escape. Like possibility.

But starting fresh means abandoning every advantage you've spent years building.

Your next project isn't something new. It's something next.

Look at the room you're in. See the doors. Choose the one that's already open, even slightly. Walk through it deliberately.

Then look at what new doors open from there.

That's how momentum builds. That's how advantages compound. That's how years of work turn into decades of progress.

You're in a room right now. It has doors.

Choose which one to walk through next.

Choose the adjacent one.

The Breakdown Framework

Learn the exact framework we use in ClaraFlow to transform overwhelming goals into clear, actionable micro-steps. Download our free guide and start building momentum today, no app required.

Profile portrait of a man in a white shirt against a light background

Drew Williams

Founder

Extreme close-up black and white photograph of a human eye

Contact us

The Breakdown Framework

Learn the exact framework we use in ClaraFlow to transform overwhelming goals into clear, actionable micro-steps. Download our free guide and start building momentum today, no app required.

Profile portrait of a man in a white shirt against a light background

Drew Williams

Founder

Extreme close-up black and white photograph of a human eye

Contact us

The Breakdown Framework

Learn the exact framework we use in ClaraFlow to transform overwhelming goals into clear, actionable micro-steps. Download our free guide and start building momentum today, no app required.

Profile portrait of a man in a white shirt against a light background

Drew Williams

Founder

Extreme close-up black and white photograph of a human eye

Contact us